In 2008, the first year of Modern Art we felt like we were holding our collective breath as we prepared for the big day. We had invited artists, spent $100 on posters, and called in our favorite taco truck. What more would we need? (Outside of electrical hookups, tents, tables and chairs, trash cans, recycling bins, port-a-potties, liability insurance?). We didn’t know whether to expect 100 people or 300, so we proceeded cautiously. “You better make sure everyone’s family shows up,” warned a friend helping with PR, “because you’ll want a good crowd.” Little did we know that over 2,000 people would pass through our doors that day, drawn by the opportunity to see works of challenging, whimsical and moving modern art, as well as see their friends and neighbors out and about on First Thursday.
It was the beginning of the recession, so hotel occupancy was low. We needed to fill rooms and let people know we were here, so Owner Elizabeth Tullis watched as artists swarmed through the lobby asking for hammers, nails, ladders, and scotch tape. It couldn’t have been easy watching sixty artists have their way with her new hotel, so carefully appointed with Cherner Chairs, Nelson Bubble Lamps and Modernica furnishings, but she knew it was something special and exciting.
Since then many groups have asked to partner with us on Modern Art, but we’ve kept everything in-house and created the event on a shoestring budget. It takes an army of housekeepers to put the place back together after the annual onslaught of 3,000 visitors ranging in age from 1 – 100. We negotiate for permits, add staff, hire security and everyone’s favorite: new drink specials crafted by our amazing bartenders. It’s a crazy time, and each year brings it’s own risks and challenges.
Many people have helped Modern Art thrive over the years. We’d like to thank our neighbors, Idaho Power Company and Oakley Moody, who lend us the use of their parking lots after hours. Thanks to Metro Car Wash, who publicize Modern Art on their digital sign each year, and to the Promo Shop, who gives us those ‘stinking badges’— ‘cause we need ‘em. We also appreciate our volunteers, who help pass out maps and answer questions. To Rachel Reichert and Jennifer Wood, thank you from all of us for your help over the years with social media and awesome graphics. Finally, we couldn’t pull off this event without Amy O’Brien and Kerry Tullis, the curators who help bring the whole process together. Over the past five years Amy and Kerry have worked together, contacting and negotiating with artists and usually displaying their own work, too. They, and the many, many creative and talented artists that we have been so lucky to have participate in Modern Art over the years, have helped create a special community event for the Modern and for Boise. Thank you for everything!
Our Valentine to you—Mati Young, iPhoneographer
Join us for dinner on Valentine’s Day. Stay the night. Then drop in for a complimentary photo between the hours of 6:00 pm to 10:00 pm in room 118.
The photographer is Mati Young, and she almost looks like a valentine—cute, nice smile, engaging, creative and open to life’s beautiful visual surprises. If you’re not familiar with her work here’s the scoop, she just taught a successful class on iPhoneography. Yes, that’s right, taking pictures with your iPhone. Mati finds it less meddlesome, which puts people at ease. She specializes indocumentary and also photographs musicians, bands and buskers.
Mati Young’s iPhoneography is a flexible art form, one that is honest and fun. Check out her work at: http://www.matiyoung.com
Again this year we are blessed with the Treefort Music Festival. Great bands migrate north from the warmth of Austin, Texas and will breeze into town to warm up our city March 20-24.
If you didn’t go last year, I’ll offer some words of wisdom–or what I’m proclaiming to be wisdom. Go to Treefort, indulge yourself. Attending Treefort is like being the first one down the mountain after a fresh snowfall. It’s like being the first water skier on a glassy lake, carving beautiful rooster tails. It is primo. The indie music festival South by Southwest is an aging monster, now in its twenty seventh year. Boise’s own Treefort is your chance to catch a festival in its youth. My advice: be at Treefort when it’s young, instead of looking back and wishing you were there at the beginning. The Modern Hotel still has a few rooms in the belly of the beast, the heart of the action, the hub, baby! Call the Modern Hotel for details.
Contact: Michal Lloyd
39 Rooms Film Festival Call for Short Film Entries
Idaho, November 25, 2013 – The Modern Hotel in conjunction with the Sun Valley Film Festival, is pleased to issue a Call For Entries to filmmakers for our First Annual 39 Rooms Film Exhibition.
The exhibition gives filmmakers the opportunity to exhibit their films in each of the 39 rooms of the Modern Hotel for up to a year. The short film program will run on a continuous loop on a dedicated channel in each of the 39 rooms.
In the spirit of other annual events like Modern Art, Treefort and the Modern Courtyard Music Series, 39 Rooms expands our mission to provide a creative venue for artists, musicians and filmmakers. 39 Rooms exhibition encourages artists to show their work, offering greater exposure for filmmakers in a public sphere.
Hotel guests can enjoy the films at their leisure when staying at the Hotel. Interested guests can comment on the films, choose their favorites and contact the filmmakers for copies. The Modern Hotel will inform our guests about the films playing in the rooms and provide information on the films and filmmakers.
While over 60 Modern Artists are putting finishing touches on their innovative creations for Modern Art we at The Modern are gearing up with great anticipation for the Sixth annual creative blitz this Thursday May 2nd.
Check in time for the artists is 3:00 when they will begin a 2 hour mad dash to complete their installations before the crowds descend. Food trucks will be ready to serve up tasty selections starting at 4:00 located on both Grove and Fourteenth Streets. The Modern Hotel and Bar will open at precisely 5:00, no earlier, in order to allow the artists the maximum amount of time to complete their displays. Enter on 14th Street and don’t forget your ID if you’d like to enjoy Modern Cocktails, beer and wine. Participate in our Instagram photo contest and make sure to pick up a Modern Map of Artists to get the full Modern Art Experience.
Check out more about Modern Art 2013 on Facebook: https://www.facebook.com/ModernArt2013AtTheModernHotel?ref=hl
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